Digital Marketing Series

Started on January 1, 1970

About The Series

This 3 part series is designed for beginners to senior professionals who want to launch a career in digital marketing, this beginner course will help you understand how to engage customers in the digital world.

What You Will Learn

      •  Understand how the principles of marketing are being leveraged by tools like the Internet, smartphones, and mobile devices
      •  Learn from successful digital marketing strategies and tactics via real-world case studies
      •  Develop new skills in brand management, product positioning, and marketing strategy
      • Develop business objectives and be able to look at how successful a digital marketing campaign has been conducted
      •  Develop insights in factors that shape consumer behaviour in a online environment

Learner Levels:

      •   Beginner
      •   Intermediate
      •   Advanced


Interactive Learning Experience

You’ll learn through readings, videos, graded assignments, real-world applied projects, and live global classroom sessions.


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